7 Easy Steps for Color Correction and Its Significance in Ecommerce

Once a pretty dress catches your eye, there's nothing that can stop you from adding it to the cart, and before you know it, it's on its way to delivery. This is the impact that product images have on customers. No matter how unique your product is or the variety of features it offers, it won't sell if it isn't presented well.

Color correction is one of the most important applications of photo editing to enhance images. Let's look at its importance in the e-commerce industry and how you can use color correction to revamp product images.

Significance of Color Correction in E-Commerce

• Highlight Natural Beauty: Using raw pictures to sell products on e-commerce platforms isn't the best way to attract customers. The chances of selling a product that doesn't have a good product image are very low. But with the help of a photo editing agency, you can quickly improve the quality of the picture and boost sales. 
  Undivided Attention: Picking the right color and shade has a significant impact on the attention of customers. You can easily edit the product to offer various colors and skip spending time and money to shoot the same product in different shades. Human eyes are drawn towards color, and you can achieve the correct color combination with color correction.
• Best-Quality Photos: A lot of factors influence the quality of product pictures. Imperfections due to camera equipment errors or damaged or broken products are possible. Any professional photo editing service can increase contrast, remove blurs, and enhance color to improve the overall quality and erase any flaws drastically. Color correction restores the original product color when a camera can't successfully capture the correct color of the product.

How to Color Correct Product Images?

1. Open the Image: Press Ctrl+O, and select the image you want to edit.
2. Create Path Layer: Select the background of the object to change the color of the product. This can be done by drawing a path layer. Expert editors create a new path layer over the existing layer to save the original one. To take a path layer for color correction, do the following:
• Go to Path Tab
• Click on the page icon at the bottom
• A new path layer will be created to draw paths 
3. Using the Pen Tool: You can find this tool in the toolbar with an icon pen icon and use it to draw paths more easily. Clicking 'P' on the keyboard will activate the pen tool as well.
4. Draw the Path: Click one of the points on the product image and create anchor points to draw a path over the product with the mouse. Once you have traced a path, join the last point and the first point to create a full path that outlines the product.
5. Select the Area: The selection step will assist you in making the desired alterations to the image. To do so, right-click on the path area on the image and opt for 'Make Selection' from the drop-down menu. Now you have selected the path area from the entire image.
6. Choose the Hue and Saturation Layer: Using the 'Adjustment Layer', you can change the hue and saturation of the image for color correction. Go to the 'Adjustment Layer' menu on the bottom of the Layer Tab, and choose 'Hue and Saturation to change the product's color.
7. Adjust the Hue and Saturation Layer: Change the color by moving the slider to choose the desired shade. First, change the hue to find the exact color and adjust the saturation to control the intensity of the color.

Beautiful, high-quality images have a strong impact on the customer's decision to purchase. You can improve your product images and boost sales by contacting Clipixie for professional photo editing services.